Dr. Masaru Emoto is a Japanese author and entrepreneur, best known for his claims that human consciousness has an effect on the molecular structure of water. Initially Emoto claimed that high-quality water forms beautiful and intricate crystals, while low-quality water has difficulty forming crystals.

Initially Emoto claimed that high-quality water forms beautiful and intricate crystals, while low-quality water has difficulty forming crystals. According to Emoto, an ice crystal of distilled water exhibits a basic hexagonal structure with no intricate branching. Emoto claims that positive changes to water crystals can be achieved through prayer, music, or by attaching written words to a container of water.

Since 1999 Emoto has published several volumes of a work titled Messages from Water, which contains photographs of water crystals next to essays and “words of intent.” In addition to his books, Emoto also sells various water products from his websites and catalogs, which are purported to have healing properties derived from his research and experiments.

Emoto’s ideas appeared in the popular documentary “What the Bleep Do We Know!?”. Like the film, Emoto’s work is widely considered pseudoscience by professionals, and he is criticized for going directly to the public with misleading claims that violate basic physics, based on methods that fail to properly investigate the truth of the claims.

Born in Yokohama, Japan, Emoto graduated from Yokohama Municipal University with courses in International Relations. “In 1986, he established the I.H.M. Corporation in Tokyo and is currently the head of the I.H.M. General Research Institute, Inc., the President of I.H.M., Inc., and the chief representative of I.H.M.’s HADO Fellowship”.In 1992 he received certification as a Doctor of Alternative Medicine from the Indian Board of Alternative Medicines in India, an unaccredited institution.”Subsequently, he was introduced to the concept of micro-cluster water and Magnetic Resonance Analysis technology in the United States, which began his quest to discover the mystery of water”.

Emoto is President Emeritus of the International Water For Life Foundation, a 501(c)(3) non-profit organization based in Oklahoma City, founded in 2005. He has three children with his wife Kazuko.

Emoto’s water crystal experiments consist of exposing water in glasses to different words, pictures, or music, and then freezing and examining the aesthetics of the resulting crystals with microscopic photography.Emoto claims that there are “many differences in the crystalline structure of the water” depending on the type of water source, which were taken from all over the world. For example, a water sample from a “pristine mountain” stream would purportedly show a “geometric” design that is “beautifully” shaped when frozen. On the other hand, “polluted water” sources will supposedly show a “definite distortion” and will be “randomly formed”.

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